QR Codes Fast Response codes place POS Point of SALE advertising CONTROL at the hands of the winery since the winery creates the code and put this on the tag themselves – the winery can chose the electronic content web address that the code provides. This might be a Facebook page, fast video, tasting notes, or any social media program. This is a stark contrast to other barcode solutions such as sticky bits in which the material related to your winery barcode is not controlled by the winery. QR code spec is an open source product unlike a Microsoft label product. There are no licensing fees to use QR codes on your product. Quick Response Code Use is gaining momentum in the US marketplace.
QR code readers are offered at no cost or even pre-installed on all significant smart phone and other portal devices in the USA and worldwide. It’s very apparent that the market size for smart phone adoption is rising and consumers are becoming increasingly more aware of how to use QR codes as everybody is seeing them in advertisements and on electronic media. Nobody wishes to key in a long web address they may see on a wine bottle – but using QR codes they could snap a picture and voila – a winery supplied content will pop onto their mobile browser. Using a suitable QR code management program or analytics applications a winery can monitor things like amount of QR scans, geographical location and time of scan, scanning apparatus, along with other more program specific analytics such as speed of scan versus buys or winery newsletter opt-in antes, advertising effectiveness, the options are endless once you wrap smart software around QR code scanning.
Using good integrated QR software platform wineries can use the identical QR code and permit for content to automatically route to a language specific speech and do my homework By studying the native language or letting the scanning user to select their language wineries can track a possible buyer to some language – Spanish, English, Chinese, any vocabulary which they have digital media for a suitable QR platform may allow wineries to do things such as alter existing code URL places on a classic that is sold out to point to the new year’s merchandise or move a code place that pointed to a promotion that is ended to market a new product or new media Putting these codes on promotional print media and signage should be a no-brainer for all the same reasons. Wineries can make page print come alive by bridging the printing and electronic media world using a simple printed code.